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After experiencing the devastating loss of losing her mother Mrs. Mary Milton; CEO Eboney Vance-Usher desired to assist others who suffered the same devastation and loss. Mrs. Vance-Usher started writing random letters to those who were in need of an encouraging message. Realizing that there were others who needed the same message, Eboney began saving letters for her Luxury Card business. Letters were later turned into cards to uplift and encourage Soul. Soulful Expressions of Lamour LLC was founded on October 7, 2022. Letters were later turned into cards to uplift and encourage Souls.